City directory entries: (1) first entry in 1899 as Rieger, Jacob & Co., liquors, 1527 Genesee; (2) 1900 as Rieger, J. & Co., wholesale liquors, 1527 Genesee; (3) 1917 as Rieger, J. & Co., wholesale and mail order liquors, 1527 Genesee; and (4) 1918-1919 as Rieger, Alexander Mercantil Co., wholesale liquors, 1529 Genesee.