The two places pictured of which Kansas City is proud are Convention Hall and the plant of Armour & Co. with a floor space of 90 acres. Cattle chutes and a street car are in the foreground, a railroad train in the background and two steamboats on the Missouri River. The card is a collector's item since the reverse side bears the heading announcing the first legal status of the picture post card in the United States, calling to the attention of the postmaster and the sender that a 1-cent stamp is necessary and that this is not the usual regulation prepaid government 1-cent post card. The announcement on the reverse side reads: Private Mailing Card, Authorized by Act of Congress, May 19, 1898. This side is exclusively for the address. Put 1-cent postage here. The privately published post card was now allowed the same message privileges and rates as the government issued plain cards. They were to be approximately the same size, weight and quality and titled Private Mailing Card. It was the beginning of the flood of private post card publishers and the reproduction of colorful street scenes, parks, buildings, vehicles and people of fashion that tell their own story of the day. The collecting craze was on. Hall Brothers was one of the early publishers in the field, forerunner of Hallmark Cards, Inc. Kansas City Times, June 3, 1972.
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