An early street scene at 13th and Main includes the six-story Loew's Midland Theater and the adjoining 12-story Midland Office Building, which faces on Baltimore. The Midland complex, of which Thomas W. Lamb of New York City and Boller Brothers of Kansas City were architects, was erected by Boaz-Kiel Construction Company of St. Louis. The magnificent steel and masonry building had its gala opening in 1927, and those attending marveled at the ornately decorated lobby and art objects. Oriental rugs and thick carpeting covered the floors. The American flag flies high atop the building, and the flags of the U. S. and its allies of World War I hang over the 13th Street facade. The post card was published in color by Hall Brothers of Kansas City, forerunners of Hallmark Cards. The legend on the reverse side reads: One of the finest and most luxurious theaters in America, seating 4,000 and including the latest and most approved equipment for staging and air conditioning. Kansas City Star, December 24, 1977.
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