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Title
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Park Board Launches New Image
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Description
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Kansas City park board begins marketing campaign not only with a new logo, "the green ball," but plans for its own Internet domain. "The campaign is one way the park board is attempting to fulfill Mayor Mark Funkhouser's mandate of improving citizen satisfacton scores for park services." The green ball logo is "based on the One Kansas City 'red ball' campaign launched four years ago by the Kansas City Area Development Council, a nonprofit organization that seeks to promote the region as a unified entity." The new logo won't replace the park department's existing oval seal or crest.
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Date
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2008-06-18
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Object Type
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Newspaper Article
