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Title
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Kansas City Slogans
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Description
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Information on the various city slogans for Kansas City, Missouri and surrounding suburbs starting with 1915's "Heart of America."
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Object Type
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Vertical File
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Title
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Spreading Love Around the World
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Description
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Article explains the "I Am Loved" button that the Helzberg Diamond stores have used in advertising since November 1967. The piece was first sketched by Barnett Helzberg after his future wife Shirley accepted his engagement offer. Claude Burk designed the graphic and there has been fifty million buttons produced in 11 different languages. "Helzberg sold the company in 1995 to multibillionaire Warren Buffett, but the I Am Loved campaign lived on. The 268-store chain gives out a million buttons annually." Shirley Helzberg has an "I Am Loved" button encrusted with diamonds and rubies.
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Date
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2007-02-12
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Object Type
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Newspaper Article
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Title
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SC164 KCPL Reference Hard to Find Collection Finding Aid
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Description
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The materials within the KCPL Reference Hard to Find (HTF) Collection were compiled by Kansas City Public Library reference librarians and staff members to provide an easy to access source of information concerning topics of local and regional interest. The collection primarily consists of newspaper and magazine clippings, pamphlets, brochures, other forms of printed material, and typed notecards.
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Date
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1980/2005
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Object Type
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Finding Aid
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Title
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Kansas, We Could Have Done Worse
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Description
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Kansas has adopted a new marketing slogan: "Kansas: As Big as You Think". Mike Hendricks comments on the choice of this slogan in his "Commentary" column. He compares it to other state slogans and mentions a few of his favorite slogan ideas for the state.
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Date
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2005-01-07
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Object Type
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Vertical File
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Title
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Early Plaza Slogan Still Valid due to J. C. Nichols' Vision
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Description
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Article about the unusual combination in Nichols of "vision" and practicality. Description of the early business of the Plaza and its 1926 slogan: "The Country Club Plaza--more than location--business identity!"
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Date
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1980-06
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Object Type
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Magazine Article
